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Gracelie Lorencia Budiono Putri

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Corporate Public Relations graduate with professional experiences in Operations, Strategic, and Marketing by implementing business improvement and managing data analysis to deliver insight for principal function.

Projects
MANAGEMENT TRAINEE

Learnt about business processes of Astra Credit Companies also improve and develop business processes by introducing products directly to customers through GIIAS events and even doing data efficiency of the company

CORPORATE BRANDING - COMPANY PROFILE

During my work in PT Radin Mitra Lestari, I created design and made content for company profile as a part of company branding.

CORPORATE INTERNAL BRANDING - COMPANY UNIFORM

During my work in PT Radin Mitra Lestari, I was involved in designed uniform for the company as a part of company branding.

CRM (Customer Relationship Management)

During my work in PT Radin Mitra Lestari, I develop CRM strategy by created email marketing to interact with potential and current customers. As well as analyzing and evaluating both in terms of targeting, CAC, scale, and content.

DIGITAL MARKETING

Increase brand awareness and engagement to potential customers through the use of social media and integrating social media to help the performance of other divisions. In addition, I also collects data and analyzes Instagram social media data. Carry out the functions of Facebook Ads, and Instagram Ads.

EXPORT AWARENESS PROJECT

During my internship I was involved in an export awareness project which aimed to increase the knowledge of PT AHM's internal employees regarding export achievements and spread the vision of a global player in the company.

SOCIAL CAMPAIGN: #SelfLove

Arranging social campaign events with the theme of self love to increase self-love in Petra University students which is packed with games activities, watching short videos, and spreading campaigns on social media.

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CAMPUS SOCIAL RESPONSIBILITY (CSR)

CSR created to instill the value of Petra Christian University campus. This CSR is held by identifying problems that exist in a village around Petra Christian University and making problem solutions to those problems. The activities we did to solve problems were through free tutoring, drawing competitions, and morning exercise followed by all family members in our community .

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OTHER PROJECTS :
Education
2016-2020

Bachelor's Degree

CORPORATE PUBLIC RELATIONS

  • Graduated cum laude

  • Thesis: The Effect of the Gojek Trustee Guard Campaign Message Through Youtube in 2019 Toward the Attitudes of Surabaya Community in Using Gojek

  • Professional development completed in Student Basic Management Skill Training

  • Elected to Treasurer for Communication Friendship and Fellowship in 2017

  • Elected to Secretariat Division for Ethics Enrichment 13 in 2017

  • Elected to Event Division for Kawasan Timur Indonesia Cup in 2017

  • Elected to Event Coordinator for Campus Social Responsibility in 2018

  • Member of Sahabat Perpustakaan

  • Volunteer of Caring and Learning Together

Software Competencies

Microsoft Office - Advanced

Google Suite & Looker Studio - Advanced

SPSS - Experienced

SketchUp - Basic

Tableau Online - Experienced

Adobe PS & AI - Proficient

Adobe Premiere Pro & After Effect - Proficient

Corel  Draw - Proficient

PostgreSQL & MySQL - Proficient

Python - Experienced

EDUCATION
Skills
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